Al Borde Presents Volumen Cero at NASCAR Busch Series

Tuesday, 28 August 2007 08:00

“Camping World 300” Race

Los Angeles, CA – August 29, 2007 –Al Borde, the groundbreaking Latin Alternative entertainment publication, will partner with NASCAR to present a musical performance on Saturday, September 1st by Spanish rock stars Volumen Cero at the NASCAR Busch Series “Camping World 300” race. The event, which takes place at the California Speedway, will be historical as Volumen Cero, the headlining band, becomes the first Latin Alternative rock group ever to perform in a NASCAR series race.

NASCAR contacted Al Borde earlier this year for assistance in their efforts to tap into its niche market. “For the past 10 years Al Borde has gained a loyal following of young, trend-setting Hispanics by staying true to our commitment to be the premier source of news and information on Los Angeles’ Latin Alternative cultural scene. Today more and more organizations look to us as a platform to connect them with this hard-to-reach group,” states Melvin J. Ortiz, New Media Development Manager.

The NASCAR Busch Series “Camping World 300” Race will feature musical performances by other mainstream rock artists that begin at 2pm, and Volumen Cero’s performance will kick off at 4pm.

Volumen Cero was formed in Miami in the mid 90’s as Orgasmic Bliss, but it was not until 2001 that they were signed by Warner Música Latina as Volumen Cero.   Since releasing “Andromeda”, their first independent album, they have become an essential part of the East Coast Latin Rock movement. The group was nominated for a Latin Grammy in 2005 for best music video.

The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body of one of America's premier sports. NASCAR is the #1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series and the NASCAR Craftsman Truck Series) as well as eight regional series and one local grassroots series. NASCAR is based in Daytona Beach (FL), has offices throughout North America. For more information on the NASCAR Busch Series “Camping World 300” race, including ticket prices, please visit www.nascar.com.

Al Borde is a free bi-weekly publication that reaches young and trend-setting 18- to 34-year-old Hispanics. The publication is rapidly becoming a leading Latin Alternative multiplatform company that offers advertising opportunities through sponsored events, section sponsorships, street team promotions, web sites, and mobile services. Since it was founded in 1997, Al Borde has maintained a high standard in design and content quality, and was named “Best of Show” this year by the Association of Free Community Papers (AFCP).

Maria Elena Aguilar
		About the author:
		Manager of PR/Staff Writer. B.A., English Literature, UC Berkeley (2005). Maria Elena joined Al Borde in 2005, for what was supposed to be a one-year stint to “get her feet wet”... Her weaknesses are pretty boys with beards and everything J. Crew has to offer. When she’s not busy daydreaming, this neurotic super mom keeps busy raising her newborn daughter, Sofia.