Al Borde Celebrates Day of the Dead with 3rd Annual Music and Arts Festival

Wednesday, 07 November 2007 17:00

Very Be Careful joins the Publication in this annual festivity

Los Angeles, CA -- November 8, 2007 -- Al Borde celebrated the Day of the Dead with its third annual Día de los Muertos Music and Arts Fest last Friday, November 2nd, in East Los Angeles’s El Gallo Plaza – the famed cultural café better known among locals for its former longstanding operation as a mortuary.

In spite of several other Day of the Dead events concurrently taking place, hundreds of fans came to show their support for Al Borde -- who also secured a live performance by none other than LA’s Very Be Careful who added a kick to the already festive cultural celebration.

Fernando Reyes was the winner of Al Borde’s art contest, beating out more than 15 contestants to receive exclusive coverage in Al Borde, as well as his very own exhibit at the famed Casita del Pueblo Art Gallery in Uptown Whittier. The unique art festival also consisted of Day of the Dead altars whose connotations spoke volumes, ranging from political to personal, and of course artistic. The winner was The National Foundation of Independent Artists, who received $500 cash.

“We think the great turnout at our event is largely due to Al Borde’s commitment to our community and supporting the arts, not to mention the free tamales, hot chocolate, and coffee we provide for all who attend year after year,” affirmed Adriana Hernandez-Fernandez, Sr. Manager of Events and Promotions, and creator of Al Borde’s Día de los Muertos event. “There are not many opportunities for local artists in our community to publicly display their work, and Al Borde is thrilled to be that platform.”

The US Army, Wells Fargo, Casita del Pueblo, Monster Energy, Manzanita Sol and El Clasificado are this year’s proud sponsors who joined Al Borde in their unique cultural celebration.

Al Borde’s “Día de los Muertos” Concert and Arts Festival is a community-oriented celebration of music and culture. Community groups and local artists are invited to submit an original work of art for the Day of the Dead-themed art and altar contests, for a chance to win $500 and a personalized art exhibition. Every year a surprise musical guest chosen from the Latin Alternative rock music scene is invited for a special performance.

Al Borde (www.alborde.com) is a free bi-weekly publication that reaches young and trend-setting 18- to 34-year-old Hispanics. The publication is owned and published by El Clasificado – an Hispanic Business 500 and Inc 5,000 multimedia company – and is rapidly becoming a leading Latin Alternative multiplatform company that offers advertising opportunities through sponsored events, section sponsorships, street team promotions, web sites, and mobile services. Since it was founded in 1997, Al Borde has maintained a high standard in design and content quality, and was named “Best of Show” this year by the Association of Free Community Papers (AFCP).

Maria Elena Aguilar
		About the author:
		Manager of PR/Staff Writer. B.A., English Literature, UC Berkeley (2005). Maria Elena joined Al Borde in 2005, for what was supposed to be a one-year stint to “get her feet wet”... Her weaknesses are pretty boys with beards and everything J. Crew has to offer. When she’s not busy daydreaming, this neurotic super mom keeps busy raising her newborn daughter, Sofia.